Meanwhile, back at the Lee* Family Nursery:
The Lees have been filling too many "unqualified" catalog requests. (Their unused catalog is now lining the Smiths' bird cage.) The nursery's bottom line doesn't look good - designing, printing, and mailing catalogs is costly. Family-owned for five generations, the Lee Family Nursery is in peril. Will they now have to sell out to a giant multinational conglomerate?

Interview with Toni Snails*, president of Fictitious Nurseries of North America:
In fact, the "shotgun" approach to finding mail-order nurseries, such as the Smiths used, is not good for the mail-order nursery industry as a whole. Each time a consumer receives an unsatisfactory catalog, it erodes customer confidence in mail-order purchasing.

Interview with Sam Jones*, ecologist:
From an ecological point of view, unsuitable and superfluous catalogs are a serious problem. They waste paper and add to our public landfills unnecessarily. This crisis will only increase as more and more people shop by mail-order in the new millennium .

Narrator's voice-over:
The irony is, this senseless tragedy could have been avoided. With Garden Catalog PROFILES, the gardener knows practically everything about a nursery . . . before requesting its catalog.

Fade to black.

*All names have been changed to protect the innocent.