About the company
	Our mission
	The people behind the code

About the company

Norell Software is developing a test nursery near Caliente, California. At an elevation of 5,500 feet in the Sierra Nevada mountains, we test plants under arduous conditions of heat, cold, and drought.

"The original idea for a garden catalog guide grew from our need to find mail-order nurseries that offer seeds and plants for specialized conditions.

"We felt that most lists of nurseries were just too general for us to make an informed decision about whether to request the catalogs.

"It occurred to us that other gardeners might feel the same way also. Whose garden doesn't have special conditions!"

Be a respected publisher of a series of desktop databases on topics of interest to the consumer, small business, and education

Create reliable, well-documented software with a user-friendly look that requires no special computer expertise

Excel in neighborly customer service including an unconditional money-back guarantee

Our first effort, Garden Catalog Profiles, is designed ...

To serve the gardener
Enabling a gardener to quickly and easily find mail-order nursery catalogs for specific gardening needs by providing in-depth profiles of a wide variety of nurseries.

To serve the mail-order nursery
Increasing the number of catalog requests that result in an order by providing enough background to support an informed request.
Helping nurseries contain rising catalog expenses by referring customers who already have a specific interest in the nursery and understand its business policies.

To serve the public
Encouraging the growing of native plants, not only for their beauty and natural history, but also to meet public goals such as water conservation, land reclamation, and providing migration corridors and havens for birds, butterflies, and other beneficial insects and wildlife.

Helping reduce materials at the source by focusing catalog requests and by highlighting, and therefore encouraging, the nursery's use of recycled papers and soy inks.

"I learned to garden when my landlord dropped off a truck-load of plants to landscape the bare dirt in the back yard. He was such a cheapskate ... I knew those plants had better thrive!"

"Although I'm interested in plants, I prefer snowboarding and mountain biking to weeding."

"When mom said I could be Vice President, I assumed she meant a paid position."

Christopher Christman comes from a family of gardeners.

"I can remember being awakened every Saturday morning at 6 a.m. to work in the garden. When my parents and I would finish gardening, we would sit in our lawn chairs, relax and enjoy a cool glass of lemonade. Now, I live in Los Angeles, the concrete jungle, in a small apartment and I miss the beauty of a garden and a yard. I love working for a company that promotes gardening and makes the life of a gardener just a bit easier. In my own small way, I am hoping that I am able to help someone's family members catch up on a little more sleep."

Susan Fraser has an MLS from Columbia University and has over 14 years experience in a large botanical and horticultural library.

"The timing of this project could not have been more perfect. I've been an apartment dweller for many years but I just bought a summer cottage with a wonderful little garden. Now I know what plants are suitable for my conditions and I want almost every plant on the list!"